Jim Erickson is one of the nation’s preeminent commercial photographers. For over 30 years Jim has created timeless imagery for hundreds of blue chip clients, including AT&T, American Express, Wells Fargo, Cisco, Pinnacle Entertainment, General Motors, HBO, Pfizer, Merrill Lynch, United Airlines and Home Depot. He is known for his ability to capture spontaneous and unexpectedly telling moments that connect with the viewer in a way that just makes you want to be there. A native of Eau Claire, Wisconsin, Jim received formal photography training at the Rochester Institute of Technology. He then settled in Raleigh, North Carolina where he became an award-winning photojournalist before shifting his focus to commercial photography. Jim relocated to Northern California in 1991, first to San Francisco where he could pursue his career in a larger market. Later he moved to Petaluma, located in Sonoma County, where he and his business reside today. In 2001 Jim's first book, Mother, was published by Dillion Beach Press and received enthusiastic reviews from art critics nationwide. Since then, he has published 5 more books, including Water, China, Relationships, Bliss, and Luke, the latter of which documents his eldest son’s journey through the first six years of his life. Jim has won over 100 awards from publications and organizations such as Communication Arts, Graphis, Photo District News, Print Magazine,, GDUSA, the Art Director's Club of San Francisco and the Advertising Photographers of America. Jim is also the founder of FatCat Digital, a digital post-production facility located in Petaluma, CA, as well as Erickson Stock, a premiere stock photography and video boutique. Most recently, Jim has been shooting lots of video for clients and Erickson Stock. Using a combination of the latest Canons and Sony F55 4K cameras, he is rapidly adding high quality video content to both his and his clients' libraries. When not on assignment, Jim can be found surfing the Pacific, practicing yoga and spending time with his sons Luke and Leif, who have quickly become Jim's favorite subjects for his personal work. You can read more about Jim and his revolutionary approach to shining a new light on aging in these recent articles for Communication Arts and Home Business Magazine.